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booty-shaking burger commercial for kids

April 24th, 2009 · 7 Comments

So you’re an advertising exec at Burger King. In these tough economic times, you reason, Burger King needs a children’s commercial that will grab attention and boost sales. Kids, you know, like Spongebob Squarepants. They also like rap. And lord knows, they totally dig a nice big bedonkadonk. There’s really only one place to go from here.

The real commercial above, set to Sir Mix-a-Lot’s “Baby Got Back,” comes from the darkest, dankest recesses of the advertising mind. In one scene, the Burger King king with the creepy plastic mask actually measures a girl’s butt with a measuring tape, apparently after she has put a phone book down her pants. Many booties are shaken, and Spongebob makes a few cameos, but the refrain of “shake that cubicle butt” really doesn’t make either butts or burgers sound very appealing.

How did anyone think sampling a song about girls with big asses, by a guy whose “anaconda don’t want none unless you’ve got buns, hun,” was a good idea for a kids’ fast food commercial? My guess is the advertising folks were really, really stoned when they came up with this one, and really, really fired now.

Thanks, SM!

Tags: americas · consumer · crazy · food · funny · media · opinion · pop culture · usa · wtf?

7 responses so far ↓

  • 1 Asher Vijay // Apr 27, 2009 at 12:50 am

    Nightmareish.

  • 2 Asher Vijay // Apr 27, 2009 at 1:00 am

    No wait! I got it! It’s not fit for consumption! Get it?! Hahahahahaha!

    What? Too cheesy for you? Not enough meat to the comment? Maybe I should stop sandwhiching puns…

  • 3 Asher Vijay // Apr 27, 2009 at 1:03 am

    Uh, sandwich…

    Well, that killed it.

  • 4 mark // Apr 28, 2009 at 12:34 am

    Sorry Asher — that last one just doesn’t cut mustard.

    *tee hee*

  • 5 Asher Vijay // Apr 28, 2009 at 1:04 am

    Hahahahahahahaha! Nice one, Mark!

  • 6 B // Apr 28, 2009 at 3:52 pm

    Maybe if we’re lucky Burger King will go out of business as a result and people will have one less way to poison themselves.

  • 7 Tha One // May 2, 2009 at 8:00 pm

    Well I am glad to see I’m not the only one who found that this was a very bad advertising choice, and I found it inappropriate for the targeted consumer.

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