Unlike Radiohead’s “In Rainbows” experiment, which allowed downloaders to pay what they wanted, NIN’s site doesn’t have so much as a tipjar option for it’s new record: The Slip. All you need is a valid e-mail address and you can download the album for free. No catch, apparently.
From NIN.com:
as a thank you to our fans for your continued support, we are giving away the new nine inch nails album one hundred percent free, exclusively via nin.com.
the music is available in a variety of formats including high-quality MP3, FLAC or M4A lossless at CD quality and even higher-than-CD quality 24/96 WAVE. your link will include all options - all free. all downloads include a PDF with artwork and credits.
for those of you interested in physical products, fear not. we plan to make a version of this release available on CD and vinyl in july. details coming soon.
What’s more, there’s no DRM — in fact, under a Creative Commons license, the band encourages fans to “remix it, share it with your friends, post it on your blog, play it on your podcast, give it to strangers, etc.”
Radiohead’s album, incidentally, was downloaded about 1.2 million times in the first week it was available, and 38 per cent of people decided to pay for it, averaging $8 each. So, in a week of online sales and freebies, the band raked in something in the area of $3.6 million — a lot of money, especially considering that there’s no record company to skim off the profits, and no overhead costs for marketing, packaging or production.
Image via PCWorld.
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